Flooring is a specialized, industry-specific WordPress Theme tailored for flooring contractors, paving companies, tiling specialists, and home renovation businesses. Developed by Themexpert, it focuses on "The Visual Proof"—providing massive, high-detail galleries and service sections to showcase craftsmanship and material quality.
The theme’s design is rugged yet professional, utilizing a layout that highlights textures (wood grain, marble, stone) to immediately connect with homeowners and commercial developers.
Before/After Sliders: Built-in functionality to show the dramatic transformation of a space, which is the most powerful selling tool for flooring and paving.
Service Detail Layouts: Specialized pages for different materials like Hardwood, Laminate, Ceramic Tiling, Outdoor Paving, and Industrial Epoxy.
Cost Estimator Integration: Designed to work with form plugins that allow users to input square footage and get a "rough estimate" for their project.
Portfolio Categorization: Filterable galleries that allow clients to view work by type (e.g., "Kitchen Tiling," "Driveway Paving," or "Office Flooring").
Elementor Powered: Every section is a drag-and-drop block, making it easy to update your "Current Projects" or seasonal offers.
Flooring provides a complete set of "Contractor-Ready" pages:
Project Showcase: Detailed portfolio pages that include "Materials Used," "Project Duration," and "Client Feedback."
The "Process" Section: A step-by-step layout (e.g., Consultation → Preparation → Installation → Finishing) to manage client expectations.
Team & Experts: Profiles for your installers and project managers to build trust before they enter a client's home.
Testimonials: High-visibility blocks for reviews, essential for local service-based businesses.
Contact & Quote: Specialized forms for "Free On-Site Estimates."
Material Focus: Use high-resolution, close-up shots of your materials. In flooring, the "feel" of the texture is a major selling point.
Local SEO Power: Use the footer to list all the specific towns and neighborhoods you serve. This helps you show up when someone searches for "Tiler in [My City]."
The "Request a Quote" Sticky: Ensure the "Get a Free Estimate" button is always visible in the header. For contractors, the goal is to get that lead into your CRM as fast as possible.
Showcase the Crew: Use the "Team" section to show photos of your crew in uniform. It builds safety and professionalism in the eyes of the homeowner.
Elementor: For all visual design and page building.
Slider Revolution: To create high-impact hero sections showing off your best marble or wood installations.
Contact Form 7 / MetForm: For detailed project inquiry forms.
WooCommerce: (Optional) If you want to sell flooring samples or cleaning products directly from your site.
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Trust Building: Link your Google Business Profile reviews directly into the testimonial section. For tradespeople, seeing 5-star verified Google reviews is the fastest way to turn a visitor into a lead.
Would you like me to help you draft a "Step-by-Step Process" list for your installation services, or should we look at how to set up the "Before & After" gallery to showcase your work?
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Published:
Jan 20, 2026 15:17 PM
Version:
v6.8
Category:
Developer:
ThemeforestLicense:
GPL v2 or Later