Haaken - Fashion Store Theme 1.3

Haaken is a premium WordPress theme designed by Edge-Themes (part of the Qode Interactive group) specifically for high-end fashion stores, streetwear brands, and online boutiques.

Unlike more general retail themes like Chaos, Haaken leans heavily into a "minimalist luxury" aesthetic, using a lot of white space and editorial-style layouts that make your products look like they belong in a high-fashion magazine.

Core Highlights

Elementor & WPBakery Integration: Haaken is built to be flexible; it is fully compatible with both Elementor and WPBakery, allowing you to use whichever drag-and-drop builder you find more comfortable.

Modern "Edge" Styling: True to its name, the theme features unique design elements like "Passepartout" borders (a decorative frame around pages), vertical sliding headers, and sleek intro sections.

06+ Fashion Demos: It comes with six distinct pre-built demos tailored for streetwear, luxury clothing, and accessory brands, which can be imported with a single click.

Qode Interactive Framework: Built on the robust Qode framework, which provides a massive suite of backend options to control everything from custom cursor styles to advanced typography.

Key Features for Fashion Retailers

Bespoke Product Presentations: Includes multiple "Lookbook" and "Portfolio" templates, which are essential for brands that want to tell a story rather than just show a product grid.

Advanced E-commerce Tools: Bundled with premium WooCommerce extensions like YITH Quick View, Wishlist, and Color & Label Variations, which let customers see different fabric swatches or sizes without reloading the page.

Newsletter Pop-ups: Features a stylish, non-intrusive newsletter sign-up integrated into the theme design to help build your email marketing list from day one.

Variable Product Support: Excellent handling of complex clothing variables (e.g., a shirt that comes in 3 colors and 5 sizes), with clean dropdowns and radio buttons.

Comparison: Haaken vs. Trevox (The Fashion Rivalry)

Feature

Haaken

Trevox

Primary Vibe

Editorial, Luxury, Sharp

Commercial, High-Energy, Fast

Best For

Boutique & Designer Labels

Large Multi-Category Retailers

Layout Focus

White Space & Branding

Conversion & Product Density

Unique Feature

Passepartout & Vertical Menus

90+ Custom Elementor Blocks

Is Haaken Right for You?

Choose Haaken if: You have high-quality photography and want your brand to feel "premium." It is perfect for streetwear labels or independent designers who want to look like an established luxury house.

Skip Haaken if: You have a massive inventory of thousands of items. The minimalist, editorial layout of Haaken is designed to let individual products "breathe"; a denser theme like Trevox or Flatsome might be better for high-volume grocery or bulk apparel shops.

Would you like me to help you set up the "Passepartout" frame effect for your homepage, or are you looking for a comparison of Haaken's mobile checkout speed vs. other fashion themes?