Primavera - Nail & Beauty Salon, Hairdresser 1.3.0

Primavera, developed by ZetTheme, is a specialized WordPress theme meticulously crafted for the wellness and beauty industry. It is designed to meet the specific needs of nail salons, hair stylists, spas, and makeup artists who require a sophisticated, calming, and high-conversion online presence.

In 2026, it is a top choice for local businesses looking to blend online booking functionality with a "high-fashion" aesthetic that builds immediate trust with clients.

Core Features & Industry Tools

Online Appointment Management: Seamlessly integrates with popular booking plugins (like Amelia or Bookly) to allow clients to schedule services directly from their mobile devices.

Service Menu Templates: Beautifully designed "Pricing Lists" that allow you to display treatments, durations, and prices with high-resolution thumbnail images.

Before & After Gallery: A specialized tool to showcase transformations (hair color changes, nail art, or skin treatments), which is essential for proving the quality of your work.

Elementor Page Builder: Comes with 40+ custom "Beauty" widgets, allowing you to drag and drop sections like "Meet the Stylists," "Product Showcases," and "Gift Card Promos."

WooCommerce Ready: Styled specifically to help salons sell their own product lines (shampoos, oils, or nail kits) with a clean, boutique-style shop interface.

Instagram Lookbook: Features an integrated Instagram feed widget to show off your latest salon work in real-time, helping to bridge your social media and website.

Technical Snapshot

Feature

Details

Builder

Elementor (fully compatible with Free & Pro).

Framework

Bootstrap 5.x (Ensures perfect display on tablets and phones).

Icons

Custom "Beauty & Wellness" vector icon set included.

Typography

Sophisticated serif and sans-serif pairings for a "luxury" feel.

SEO

Local SEO optimized (Google Maps integration and Schema markup).

Speed

Highly optimized for fast loading on mobile data networks.

Why Choose Primavera?

Industry-Specific Design: Unlike a generic business theme, Primavera uses soft color palettes (pastels, whites, and elegant grays) and "feminine-forward" layouts that resonate with salon clientele.

Trust Signals: The theme prioritizes Testimonials and Staff Profiles. Seeing the faces of the professionals and reading reviews from happy customers is the #1 way to convert visitors into appointments.

Mobile-First Experience: Most salon bookings happen on mobile. Primavera features "Tap-to-Call" buttons and a simplified mobile menu that makes it incredibly easy for clients to find your address or book a slot on the go.

Installation & Salon Setup

Installation: Upload the primavera.zip file via Appearance > Themes.

Plugin Setup: Activate Primavera Core, Elementor, and your preferred Booking Plugin.

Demo Import: Use the One-Click Importer to select between the "Nail Salon," "Hairdresser," or "Luxury Spa" layouts.

Service Pricing: Navigate to the "Services" section to input your menu. Be sure to include descriptions of the products you use (e.g., Organic, Vegan, or High-End brands) to add value.

Google Maps: Enter your API key in the Theme Options to display your location prominently in the footer or contact page.

Would you like me to find the specific settings to link your "Book Now" buttons to your appointment calendar, or are you looking for a guide on how to set up a "Before & After" slider for your hair transformations?