Rozy - Flower Shop WooCommerce WordPress Theme 1.2.26

**Rozy** is a delicate, charming, and highly functional WooCommerce theme designed specifically for florists, flower boutiques, and ornamental plant shops. It blends a "shabby chic" aesthetic with modern e-commerce power, focusing on soft color palettes, elegant typography, and high-quality floral imagery. 

In 2026, as the "gifting economy" and home gardening trends remain at an all-time high, **Rozy** provides the perfect digital storefront for local florists and nationwide delivery services. 

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## 🌸 Key Florist & Gift Shop Features 

Rozy is built to handle the unique logistics of selling perishables and personalized gifts: 

* **Product Quick View:** Allows customers to see bouquet details and "Add to Cart" without leaving the main gallery—essential for quick gift browsing. 
* **Advanced Product Swatches:** Perfect for showing different bouquet sizes (Small, Medium, Deluxe) or vase styles with visual icons. 
* **Gift Message Integration:** Styled fields that allow customers to include a personalized note for the recipient during the checkout process. 
* **Filter by Occasion:** Pre-configured categories for **Birthday, Anniversary, Sympathy, or "Just Because,"** helping users find the right sentiment quickly. 
* **Instagram Gallery:** A live feed to showcase your daily arrangements. In the floral industry, your latest "fresh from the market" work is your best advertisement. 

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## 🛠️ Technical Foundation 

* **Elementor Page Builder:** Custom floral-themed widgets allow you to drag and drop banners, countdown timers for "Valentine’s Day" sales, and testimonial sliders. 
* **One-Click Demo Import:** Get the "Classic Boutique," "Modern Succulent Shop," or "Wedding Specialist" look instantly by importing the demo content. 
* **Mobile-First Design:** Since a huge percentage of flower orders are placed "on the go" via mobile, Rozy’s mobile navigation is exceptionally smooth. 
* **AJAX Shopping Cart:** Let customers see their "Cart Totals" update in real-time as they add extra chocolates or a card to their floral order. 

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## 🚀 Floral Marketing Strategy for 2026 

* **The "Freshness" Factor:** Use the "Hero" section for a high-resolution video of your studio or a close-up of dew-covered petals. This communicates quality and care. 
* **Seasonal Landing Pages:** Use Elementor to create dedicated pages for Mother’s Day or Christmas. Rozy’s layout makes it easy to switch the color scheme from "Spring Pastels" to "Holiday Reds" in minutes. 
* **The "Care Guide" Blog:** Use the blog to share tips on *"How to make your roses last longer."* This provides value and helps your shop rank for "flower care" search terms. 
* **Local SEO:** Use the footer to clearly list your delivery zones and "order by" cutoff times. This is critical for appearing in "flower delivery near me" searches. 

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## ⚙️ Requirements & Performance 

* **WordPress:** 6.x or higher. 
* **WooCommerce:** Latest stable version. 
* **PHP:** 8.1+ (Ensures fast performance for image-heavy pages). 
* **SSL Certificate:** Mandatory for processing secure payments and building customer trust. 
* **Image Optimization:** Since floral sites require high-vibrancy photos, use a plugin like **ShortPixel** to keep your site fast without losing the "pop" of your flower colors. 

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## 🔍 Pro Tip: The "Delivery Date" Picker 

For a flower shop, the **Delivery Date** is more important than the shipping date. While Rozy handles the design, consider pairing it with a "WooCommerce Delivery Date" plugin. This allows your customers to select exactly when they want the flowers to arrive, which is the #1 requirement for a successful floral e-commerce site. 

**Would you like me to help you set up the "Occasion" categories in your shop, or are you looking for a way to add a "Special Instructions" box to your checkout page for delivery notes?**