WP Coupons is a performance-focused marketing plugin designed specifically for affiliate marketers and bloggers. Unlike the native "Coupons" feature in WooCommerce (which is for store owners to give discounts), WP Coupons is built for affiliate sites to showcase deals from other brands.
It was developed by the team behind Perfmatters, meaning it is built for speed and doesn't slow down your site like many other heavy "deal" plugins.
Custom Coupon Types: Create dedicated displays for "Coupon Codes" (which users click to copy), "Deals" (which link directly to a site), and "Hidden Coupons" (which reveal the code only after clicking).
The "Coupon Archive": Automatically generates a clean, organized page listing all your deals. You can categorize them by brand or product type (e.g., "Hosting Deals," "Software Discounts").
Coupon Widgets & Shortcodes: Drop a specific coupon into a blog post sidebar or directly within your content using a simple shortcode.
Click-to-Copy Functionality: When a user clicks a coupon, the code is automatically copied to their clipboard, and the store opens in a new tab—maximizing your affiliate conversion rate.
Templates: Choose from several "Styles" (Standard, Grid, or List) that are designed to look professional out of the box without needing CSS.
Lightweight Code: It uses very little JavaScript and no heavy database bloat, keeping your Core Web Vitals scores high.
Feature
WP Coupons
Most "Deal" Themes/Plugins
Site Speed
High (Minimal assets)
Low (Heavy CSS/JS)
Design
Clean & Modern
Often cluttered or dated
Purpose
Affiliate Marketing
Running your own shop
SEO
Includes "No-follow" options
Often lacks affiliate SEO tools
Affiliate Link Management: It allows you to set rel="nofollow" or rel="sponsored" globally for all your coupon links, protecting your site from Google penalties regarding affiliate links.
Conversion Optimization: The "Click-to-Reveal" feature is a proven psychological trigger that increases the likelihood of a user completing a purchase through your link.
No "Bloat": It doesn't use FontAwesome or other external libraries by default, which saves on HTTP requests.
The "Coupons" Page: Create a page at /deals/ or /coupons/ and use the plugin's archive feature to create a "Black Friday style" hub that ranks well in search engines.
Expiration Dates: Use the expiration feature to automatically hide or gray out deals that are no longer valid, ensuring your users (and Google) don't find "dead" links.
Styling: While it looks great out of the box, you can easily match the colors to your brand via the WordPress Customizer.
Buy it if: You are an affiliate marketer or a niche blogger (like a tech reviewer or mommy blogger) who wants to monetize content by sharing discount codes.
Skip it if: You are running your own WooCommerce store and want to give discounts on your products—you should stick with the native WooCommerce coupons or a "Smart Coupons" extension for that.
Would you like me to help you compare the styling of the "Grid" vs. "List" layout to see which fits your blog's sidebar better?
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Published:
Jan 16, 2026 15:31 PM
Version:
v1.8.3
Category:
Author:
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GPL v2 or LaterTags: